Case Study of Leading Fertility Clinic’s Digital Growth

Company Overview:

A leading fertility clinic partnered with our team to expand its online presence and attract consistent, high-quality leads. Despite its strong reputation offline, the clinic struggled with low visibility, limited reach, and inconsistent digital performance.

We designed a data-driven growth strategy integrating SEO, social storytelling, and performance marketing. This resulted in remarkable organic and paid growth within months.

Challenges:

  • Fewer than 100 ranked keywords and negligible search visibility
  • Weak organic traffic (~60 monthly visitors)
  • Low engagement on social media
  • No structured lead tracking or localized content strategy
  • Heavy reliance on offline referrals

Pontis Media’s Approach:

SEO & Content Optimization

  • Rebuilt site architecture and created SEO-optimized service pages
  • Produced informative blogs to target high-intent search queries
  • Monitored ranking shifts and iterated monthly

Localized Social Media Strategy

  • Shifted focus to relatable, emotion-led storytelling
  • Introduced Hindi reels and regional content to reach Tier-2 audiences
  • Used interactive formats like polls, Q&As, to boost blog visits

Smart Performance Marketing

  • Tested ad creatives highlighting trust, and success stories
  • Optimized campaigns for cost efficiency and lead quality
  • Refined targeting and messaging based on performance data/li>

Transformative Results:

  • Ranked keywords: from 97 to 25,997
  • Monthly users: from ~60 to 100K+
  • First-page keywords: from 16 to 2,338
  • Quarterly leads: up from 195 to 294
  • Ad CTR: improved from 2.69% to 7.2%
  • Geographic reach: expanded from India to USA, UK, and Canada
  • Social performance:
    • Account reach up by 98%
    • 120+ leads from Tier-2 cities via Hindi reels
    • Story engagement and blog clicks at record highs

Our Team Work:

Through thoughtful SEO, local language storytelling, and strategic ads, We helped a fertility clinic connect with audiences across geographies and turn visibility into trust, and trust into leads.

Scroll to Top